Better Together: The Importance of Teamwork in the Writing Process

There is, maybe, a romanticized ideal of the Writer as a lone genius. This perfect Writer, whoever they may be, has no need for clients or editors, outlines or drafts. Sitting at their desk, or maybe in a coffee shop, they have an idea, spin up the perfect prose, and send it out to be […]

Avoid a Content Marketing Nightmare: Know Your Audience

I’ve never thought much about how different people approach reading horror stories. After all, I don’t write scary stories. But I recently attended an event celebrating the Centennial Anniversary of the Poe Museum in Richmond, Va., and someone posed the question: What kind of story gives children goosebumps? What type frightens a teenager? I’m sure […]

In Bits and Bytes, Creating Attention-Grabbing Content Is an Art

“…Then, in the twentieth century, speed up your camera. Books cut shorter. Condensations. Digests. Tabloids. Everything boils down to the gag, the snap ending . . . Classics cut to fit fifteen-minute radio shows, then cut again to fill a two-minute book column, winding up at last as a ten- or twelve-line dictionary resume.” Sounds […]

How Are Your Email Campaigns Doing? 4 Tips to Improve Your Open Rate

If you’re like me, the first thing you do each morning when you check your email is check off the messages that look like spam and hit the “delete” button. We’re all inundated with so many marketing emails that many of us choose to ignore most (if not all) of them. This holds true not […]

How To Spice Up Your Content Marketing

Blogs. White papers. Ebooks. Infographics. Email campaigns. Social media posts. There are so many ways to reach new and existing customers. But your competitors are producing the same types of content with the same goals in mind. So how do you make sure your content stands out? The trick is to spice it up. Boring […]

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