We develop content true to your brand
I’m the sort of person who thrives on constant change, and, wow, did 2025 deliver! Generative AI is seriously changing the shape of work everywhere, and ripples in the economy are fueling the transformation. We’ve seen this happen before, in the late ‘90s and early 2000s, as the internet commercialized and expanded rapidly. It’s too […]
Marketers everywhere are feeling the squeeze. Budgets are shrinking, teams are leaner, and outsourcing dollars are limited. Marketing budgets as a percentage of company budgets have declined to 10.1% compared to 13.8% in 2022, and as a percentage of revenue fell to 7.7%, the lowest level in three years. Yet the demand for fresh, relevant content hasn’t slowed down. If […]
Large Language Models (LLMs) and GenAI are shaking up brand visibility. The rules for discovery are changing as people rely more on AI search and summaries to gather information. This is a major shift, and it won’t be enough to rewrite content in a Q&A format. Marketers will need to rethink the foundation of their […]
Think back to the first cell phones. The earliest models were simple, capable of making calls or sending texts, but not much else. Now, those humble flip phones have transformed into smartphones – powerful tools we sometimes take for granted. We work, communicate, and play on our phones. It’s hard to imagine life without a […]
You’re reading this right now. That makes you a reader. Right. Of course. Whether or not you’ve sat down with a book lately, you’ve probably spent a good amount of time reading. Email, website, texting, social media – most of our primary forms of communication these days are text-based. So, even if you don’t consider […]
