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A couple of months ago, I devoured every video clip, article, and special related to the 50th anniversary of Saturday Night Live – or as some call it: “The show that hasn’t been funny in years.” SNL has been a core element of my media diet since I was a teenager. They say every fan […]
I was recently watching a certain reality dating show where the contestants can’t see each other and have to get to know one another on a “deeper level” based on conversations alone (perhaps you’ve guessed which one). Throughout the season, couples debated the most important elements of a lasting relationship. This being reality TV, most […]
Holiday travel season is in full swing – and a new year is just coming into view. We might be wrapping up the year’s projects, but as marketing professionals, we’re also looking ahead and wondering what we can do to ensure our brand stands out in 2025. This is also a good time to remember […]
It’s back-to-school season, and each year I’m reminded of just how much I love the crisp feeling of possibility that hangs in the air at this time. The idea of a fresh start is synonymous with the first day of school – for students, parents, and teachers alike. But the late summer/early fall is also […]
Thought leadership offers sweet appeal for the C-suite. Done right, it elevates the brand, positions individual executives at the pinnacle of their fields, attracts more business, and increases revenue. Thought leadership is effective because people only want to work with those they know and trust. We’re all naturally inclined to ask for recommendations whenever we […]
