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Trusted resource. Subject matter expert. Knowledge source. These are just a few ways to describe a thought leader. And while building trust and authority through frequent, high-quality thought leadership content has been a longstanding goal of many content marketing teams, it’s even more important in the age of AI where content can be created with […]
We’ve all done Google searches and come across articles that seem like they’re all keywords and no substance, leaving us wondering who they were written for – robots, perhaps? When it comes to digital marketing, content creation is both an art and a science. It’s a constant challenge to produce copy that resonates with human […]
What is consistency and why does it matter? While every industry has its own answers, across-the-board reliability makes success possible. In the world of content creation, whether it takes the form of blogs, emails, infographics, webpages, or ad copy, effective messaging consistently: While the last bullet paraphrasing Margaret Mead may sound idealistic, it’s actually the […]
There is, maybe, a romanticized ideal of the Writer as a lone genius. This perfect Writer, whoever they may be, has no need for clients or editors, outlines or drafts. Sitting at their desk, or maybe in a coffee shop, they have an idea, spin up the perfect prose, and send it out to be […]
I’ve never thought much about how different people approach reading horror stories. After all, I don’t write scary stories. But I recently attended an event celebrating the Centennial Anniversary of the Poe Museum in Richmond, Va., and someone posed the question: What kind of story gives children goosebumps? What type frightens a teenager? I’m sure […]
