We develop content true to your brand
Ever start reading a blog or an article in your favorite industry publication only to have your eyes glaze over? When you can’t seem to make it past the first few paragraphs, I find it’s usually because the copy is too dry or dense. Content marketers often fall into the trap of trying to squeeze […]
Content is everywhere. AI has made writing more accessible and efficient, but it’s also raised the bar for what earns attention. With so much content out there, audiences need to find something to connect to – something that feels alive, not computer-generated. At Version A, we’ve found interviews to be one of the most effective […]
Video is no longer a luxury add-on to your marketing strategy. It’s an increasingly essential component. Why? Consumers prefer it. Sixty-two percent favor video when it comes to learning about new products, and 80% want more product videos. The Version A team is listening. So in this Shareables feature, we’re introducing you to Jess Merritt, […]
Most people don’t experience your brand in a single, sweeping moment. They take it in piece by piece. A headline in an ad, the tone of a confirmation email, the style of a brochure, the voice in a webinar, these moments add up to their overall impression of you. The challenge? Making sure it all […]
Large Language Models (LLMs) and GenAI are shaking up brand visibility. The rules for discovery are changing as people rely more on AI search and summaries to gather information. This is a major shift, and it won’t be enough to rewrite content in a Q&A format. Marketers will need to rethink the foundation of their […]
