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The term efficiency had, shall we say, its moment in the sun earlier this year. And as everyone rushed to streamline their workflows and produce more with less, one question rose to the top of everyone’s mind: What exactly does efficiency mean, anyway? In the fast-paced world of content marketing, efficiency isn’t just about producing […]
In any digital experience, copy and design are the key elements that guide how users move through, interact with, and respond to content. Users shouldn’t have to guess what a page is about, what action they need to take, or why it matters. Whether it’s a landing page, form, or app, cohesive copy and design […]
When we think about stories, most of us probably envision ourselves curled up on the couch or relaxing on the beach with a good book. But if you stop and think about it, storytelling is a huge piece of marketing, too. Think about your favorite commercials or ads. The best ones tell a good story, […]
I was recently watching a certain reality dating show where the contestants can’t see each other and have to get to know one another on a “deeper level” based on conversations alone (perhaps you’ve guessed which one). Throughout the season, couples debated the most important elements of a lasting relationship. This being reality TV, most […]
Peanut butter and jelly. Batman and Robin. Simon and Garfunkel. Some things are just better together. The same goes for content marketing and the editorial process. Incorporating a structured editorial process into your content marketing strategy fosters collaboration and, ultimately, produces more compelling, effective content. An editorial process isn’t just about fixing typos or rephrasing […]
