I have a confession to make: I work from home, but I don’t work alone. In fact, I haven’t for some time. And I’m not talking about the wonderful team at Version A. I have a new assistant, and its name is AI. Since the public release of ChatGPT and the host of other generative […]
The great misconception about writing – and all artistic work, really – is that content doesn’t take much time or effort to produce. That great writers always pen best-sellers on the first draft. It’s no wonder we’re frustrated when our first drafts look nothing like the final one that exists only in our heads. One […]
So you’re thinking about using an on-demand content marketing agency to meet some of your production goals. Perhaps you’ve been thinking about this for a while, or maybe you read our blog discussing the benefits of an external partnership – but you’re not sure where to start. Finding the right fit can be a lot […]
Here’s an awesome start to any content marketing manager’s day. You’ve just opened your content calendar and looked with glee at your perfectly planned month. Just the right number of pieces, just the right number of resources. Smooth sailing and clear seas ahead. That’s when your Slack channel goes nuts. Sales needs a last-minute landing […]
Imagine a piece of writing as a song. Each word is a note, arranged in concert with one another to produce a pleasing composition. The writer is the composer and conductor, adding style and fine tuning each performance to the audience’s ear. If traditional writing is a classical overture, then it might be easy to […]
